Toyo has a huge fanbase and we used them to help spread the word about a super-smooth riding new road tire they Launched, Versado. This tire was predominantly targeted to females aged 30-50, so we provided them with fun e-cards they could send to one another to smooth over virtually any situation–and in doing so they were automatically entered to win a bunch of good stuff.

TV to help launch the nutrition campaign, What We Feed Them Matters.

This campaign focused on not just the physical benefits of running and training, but the mental ones as well.

We created a video-based website called The Block, complete with a vinyl store, British-styled pub and rooftop hangout where you could explore all the goodness of Newcastle, not to mention the Newkie lifestyle.

We used a real Geordie to help school you on all the delicious details of Newkie.

This was one of 6 or so interesting bottle-opening techniques demonstrated by this talented woman.

Russell's is a small batch bourbon that has all the character of the father and son team who makes it, both of them Master Distillers.

Concept and writing, in partnership with Studio 32 North.

Concept and writing, in partnership with Studio 32 North.

Concept and writing, in partnership with Studio 32 North.

This video lays out the inspiration behind LIfeproof's durable phone cases.

Ad that was part of our Land. labor. Love campaign for Massey Ferguson, an equipment manufacturer with a 160-year history of helping famers make the most of their land and their dreams.

This is the launch video that helped kick off our new campaign, The life, since 1888. We filmed a day in the life of Bolle athletes all over the world– and i gotta say, it looked pretty sweet.

Serengeti crafts truly exceptional lenses, yet had trouble convincing salespeople and consumers of their lens superiority. So we developed this prototype mobile lens attachment.

We made a lens for each type of eyewear lens Serengeti produced. And it worked great, allowing sales people to easily demonstrate each lens with a simple pic.

In addition to sales staff, these lens were shared with mobile photography bloggers and Serengeti brand ambassadors–like Celine Cousteau (grand-daughter of famous aquanaut Jacques Cousteau) and Nat Geo crocodile wrangler, Matt Wright.

In an effort to garner small business leads for Alaska Communications, we created a campaign that playfully challenged small business owners with a rewarding test called: What's your Alaskaness? In case you're not from Alaska, "Alaskaness" is a term Alaskans use to describe anything quirky that's truly unique to Alaska, kind of like a badge of honor.

The questions were kept light and fun in order to increase participation.

Participants who answered all the quiz questions were given an Alaskaness rating. Each rating playfully mixed a business attribute with a cultural symbol of strength from Alaska. 

Upon completion of the quiz, participants received a free T-shirt emblazoned with their Alaskans rating, which they could then customize.

While they were were waiting on their t-shirts, quiz participants received an interim mailer, complete with a thank-you note, business capabilities, pencils and their Alaskaness rating window decal.

In addition to the T-shirt, participants also received window clings which could be proudly displayed in their windows.

Part of an enterprise campaign to remind local companies of Alaska Communications' rich heritage and commitment in helping Alaska grow.

Camillo Villegas is known fo this powerful swings, which is all the more amazing because he weighs next to nothing. 

David Feherty would make an interesting caddy, but he's best kept on the sidelines.

Poulter and Feherty, theorizing on celebratory best practices.

Smartcode locks by Kwikset make hiding your key in dumb places a thing of the past. So we made a fun, shareable game out of finding the hidden key. 

The SneakerFreak was a character that knew a little too much about ASICS Sport Style shoes, and didn't mind sharing his knowledge with anyone and everyone. You entered the website by opening a tattered shoe box. Inside, you could explore the urban landscape of sneaker freak and learn about the shoes through all sorts of ridiculous fun activities. BTW, I used my high-schoolish doodling skills to create the character and all art on the site.

Conceived as social ice breakers for a show opening at a San Francisco gallery, this napkin was one of three that got people talking and laughing together.

In social media it seemed everyone's baby updates were all the same. So my wife and I created an interactive and analog alternative using a mad-lib format. The cards were packaged and sold through Elum Press and proved very popular.